Reactive Marketing and the Co-Production of (In)Authenticity

Working Paper — with Jessie Liu

When Artificial Differentiation Meets Artificial Intelligence

Working Paper — with Jessie Liu

Getting a Break in Bargaining?: An Upside of Time Delays

Marketing Science, 43(6), 1260–1278 — with Pranav Jindal

Better with Buy Now, Pay Later?: A Competitive Analysis

Quantitative Marketing and Economics, 22, 23–61 — with Pranav Jindal

Allowing Consumers to Bundle Themselves: The Profitability of Family Plans?

Marketing Science, 37(6), 953–969 — with Devavrat Purohit & Bo Zhou

The Strategic Role of Cross-Category Exchange Programs

Marketing Science, 35(1), 93–112 — with Devavrat Purohit & Bo Zhou

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

Management Science, 61(3), 507–519 — with Wilfred Amaldoss & Woochoel Shin

The Company that You Keep: When to Buy a Competitor's Keyword

Marketing Science, 33(4), 485–508 — with Woochoel Shin & Rick Staelin